Saudi low cost carrier flynas has unveiled a new artificial intelligence powered feature called “Find My View,” a world first service that allows passengers to choose their seat based on the view outside the window rather than only its position in the cabin.

Announced on January 21, 2026, the launch marks the latest step in the airline’s bid to differentiate its product through technology and personalized experiences while maintaining its low fare model.

More News

World first seat selection built around the window view

Flynas describes “Find My View” as the world’s first intelligent AI driven seat selector, shifting the focus of seat choice from legroom and location to what passengers will actually see during the flight. Instead of simply picking a window on the left or right side and hoping for a good scene, travelers can now browse predicted views from specific seats on specific routes before they book.

The system has been developed in partnership with VML Riyadh and is underpinned by advanced machine learning and predictive models. These models analyze flynas flight paths across its network, taking into account route geometry, aircraft orientation, time of day, and seasonal variations to forecast what landscapes and cityscapes will be visible from each side of the aircraft at different stages of the journey.

The airline says the service covers a wide spectrum of aerial highlights, from coastline flyovers and mountain ranges to desert formations, city skylines, famous landmarks, and especially sought after sunrise and sunset moments. By mapping those scenes to individual seats adjacent to the windows, the system effectively converts the traditional seat map into a curated gallery of sky views.

In communications about the launch, flynas executives frame the feature as a reimagining of the humble seat map and a step toward turning functional choices into emotional ones. Rather than a neutral grid of rows and letters, “Find My View” invites passengers to think about the story they want to tell from the window and then select a seat that matches that narrative.

How passengers use “Find My View” in practice

To use the service, passengers begin by searching for their flight and entering their departure and arrival cities. The system then pulls up the relevant flight and displays a seat map focused on window seats. Each eligible window position is linked to a predictive visual profile of the views that are likely to unfold outside that specific window during the journey.

When a traveler clicks on a particular seat, the interface shows representative imagery for that seat’s view, highlighting key moments such as approach over a coastline, overflight of a mountain range, or a scheduled crossing of a landmark at sunset. This gives customers a sense of what they can expect to capture on their phones or simply enjoy with their own eyes once they are on board.

The tool is further enriched with real photos contributed by previous passengers who chose those seats on the same routes. These authentic images are organized into what flynas calls a living gallery of real views and real moments, effectively functioning as visual reviews of the seat and its outlook. Over time, the gallery is expected to grow and become more accurate as more travelers share their perspectives.

Operationally, the feature is integrated into the broader booking and seat selection workflow, meaning passengers can move from browsing views to confirming their chosen seat within the same flow. The experience has been designed to be intuitive for casual travelers, even as it runs on complex data and AI models behind the scenes.

Artificial intelligence at the heart of the experience

The core of “Find My View” lies in its use of artificial intelligence and data to forecast what passengers will see. Flynas and its partners have trained predictive models using historical flight path data, geospatial information, and environmental variables to determine when and where notable scenes align with the aircraft’s windows.

Key inputs include precise routing and altitude profiles, aircraft heading, the relative position of known geographic features, and the timing of sunrises and sunsets along each route on different dates of the year. The models also factor in typical weather patterns to understand the likelihood of clear views versus cloud cover, helping refine the expectations that are shown to passengers ahead of time.

By fusing these datasets, the system can, for example, identify that a certain evening flight between two cities in Saudi Arabia passes a particular mountain range at golden hour from the starboard side, or that a coastal approach to a regional destination offers the best views on the port side during morning services. That intelligence is then translated into seat specific recommendations within the booking interface.

Marketing teams at flynas emphasize that this is not AI for its own sake but a practical application that redefines what personalization looks like in aviation. Rather than tailoring only fares and bundles, the airline is using AI to curate memorable moments and give travelers a sense of agency over what they will experience out the window.

Repositioning a low cost carrier through experiential innovation

Flynas has grown into one of the leading low cost airlines in the Middle East since its launch in 2007, competing primarily on price, network, and reliability. With “Find My View,” the carrier is seeking to move beyond the perception that low cost travel is purely transactional and instead align its brand with emotional value and distinctive experiences.

The initiative supports the airline’s “taking you further” brand promise by framing flights as more than a way to get from one point to another. By enabling customers to select views of cloud hugging mountains, glittering city lights, or sweeping coastlines, flynas is positioning itself as a curator of skyborne experiences, not just a transport provider.

Industry observers note that while premium airlines have long differentiated themselves with lie flat seats and elaborate onboard services, low cost carriers have focused more on efficiency and unbundled pricing. “Find My View” suggests that experiential innovation is no longer the exclusive domain of full service carriers and that even budget focused airlines can introduce elements of delight and storytelling without adding significant weight or complexity on board.

The campaign around the service, supported by creative agencies and digital production partners, has also been crafted to encourage social media sharing. As passengers post their window photos and tag their seat choices, the airline gains user generated content that both markets the experience and feeds back into the visual archive underpinning the tool.

Implications for the wider airline industry

The launch of “Find My View” is likely to draw attention from airlines worldwide that are searching for new ways to differentiate their offerings in a highly competitive market. While many carriers already charge extra for preferred seats and window positions, few have tied those charges to a transparent preview of the experience outside the aircraft.

By surfacing expected views and linking them directly to seat numbers, flynas may push the industry toward more experience based seat merchandising. In principle, airlines could use similar AI powered tools to identify and price especially scenic seats on long haul routes, or to offer complimentary upgrades to certain views as part of loyalty promotions and tourism partnerships.

The concept also dovetails with broader trends in travel where consumers increasingly research every aspect of a trip and rely on visual content when making decisions. Just as hotel guests browse photos of room categories and views before booking, airline passengers may come to expect more detailed visual information about their seats and what lies beyond the window.

At the same time, there are operational questions that competitors will watch closely. These include how accurately predicted views match reality over time, how to manage expectations when weather obscures scenery, and how to integrate such tools across complex global networks with varying aircraft types and schedules.

Passenger reception and early performance

Early reactions highlighted by flynas suggest strong interest from travelers who enjoy photographing landscapes from the air or who simply prefer to know what to expect once seated. Social media posts associated with the launch have featured passengers sharing photos of desert vistas, coastal approaches, and city skylines captured from seats selected through the new tool.

From a commercial perspective, industry commentators say the service could increase the perceived value of window seats and potentially support incremental ancillary revenue, as customers may be more willing to pay to secure a seat tied to a clearly described and visually attractive view. Even passengers who do not choose window seats might engage with the tool to understand the flight’s route, deepening their connection to the journey.

The success of “Find My View” will likely be measured not only in seat selection data but also in engagement metrics, such as how many passengers browse the gallery, how frequently they share images, and how often those images are associated with positive sentiment about the airline. Over time, the richness of the passenger contributed photo archive could itself become a competitive asset.

Flynas has not disclosed detailed performance figures yet, but the decision to highlight the service prominently in its news channels and brand communications indicates that it views the initiative as a flagship example of its innovation strategy heading into 2026.

What this means for Saudi Arabia’s aviation and tourism landscape

The debut of “Find My View” comes as Saudi Arabia continues to invest heavily in air transport infrastructure and tourism development under its national economic transformation plans. Local airlines, including flynas, are expected to play a central role in connecting new destinations and supporting a growing influx of international visitors.

By introducing a globally distinctive digital feature, flynas is helping to project an image of Saudi aviation as technologically advanced and guest focused. The service complements broader efforts to modernize fleets, expand route maps, and integrate new forms of digital engagement across the travel journey, from booking to boarding and beyond.

The feature also aligns with the tourism sector’s emphasis on unique, shareable experiences. Aerial views of natural and urban attractions in Saudi Arabia and neighboring countries can act as informal marketing assets when travelers post them online, potentially encouraging others to consider similar trips. In that sense, each curated view from a flynas window has the potential to double as a piece of tourism promotion content.

For regional airports and tourism authorities, partnerships around specific routes and signature views may emerge. If a certain coastal city or heritage site consistently delivers striking aerial images, stakeholders could collaborate with the airline to highlight those views and build campaigns that begin the destination story while passengers are still in the air.

FAQ

Q1: What exactly is flynas “Find My View” and when was it launched?
Find My View is an AI powered seat selection service that lets passengers choose seats based on the predicted window views along their route. Flynas announced the launch of the service on January 21, 2026.

Q2: How does the system predict what I will see from my seat?
The service uses machine learning models and flight data to analyze routes, aircraft orientation, sun position, and typical weather patterns. It then forecasts key scenes such as coastlines, mountains, skylines, and sunrise or sunset moments that will be visible from each side of the aircraft.

Q3: Can I see real photos taken from the seat I am considering?
Yes. The platform incorporates authentic photos shared by previous passengers who flew the same routes and chose specific seats. These images form a living gallery that helps new travelers understand the kind of views they are likely to experience.

Q4: Is “Find My View” available on all flynas routes and aircraft?
Flynas is rolling out the service across its network, starting with routes where the data and predicted views are most compelling. Availability may vary by route and schedule, and the airline is expected to expand coverage as more data is collected.

Q5: Do I have to pay extra to choose a seat using “Find My View”?
Seat selection policies, including any associated fees, remain set by flynas. Find My View enhances the way passengers choose window seats by previewing views, but whether a particular seat incurs an additional cost depends on the airline’s standard seat pricing structure.

Q6: What happens if the weather is bad and the predicted view is not visible?
The predictions are based on typical conditions and historical patterns, so they cannot guarantee a clear sky on every flight. If cloud cover or haze obscures the scenery, the actual view may differ from what was previewed, in the same way that any outdoor experience is subject to changing weather.

Q7: Can I change my seat if I am not satisfied with the view once on board?
Seat changes after boarding are governed by the usual cabin procedures and are subject to availability and crew approval. Find My View is designed to help you make an informed choice in advance, but in flight changes depend on operational considerations.

Q8: Does the service only apply to window seats?
The feature is focused on window seats, since those seats offer direct views outside the aircraft. The seat map highlights window positions where the predicted views are most relevant and provides visual previews for those specific seats.

Q9: How does sharing my photos help improve “Find My View”?
When passengers share images from their chosen seats, they add real world evidence to the predicted views. Over time, this user generated content helps refine the gallery, validate the AI models, and provide more accurate and diverse examples of what future travelers can expect to see.

Q10: Why is this launch considered significant for a low cost carrier?
Low cost carriers have traditionally competed on price and efficiency rather than experiential features. By investing in an AI driven, view based seat selector, flynas is demonstrating that a budget airline can still innovate around personalization and create memorable, image rich journeys without changing the physical cabin product.