Hilton is accelerating its expansion in Türkiye with five newly signed hotel agreements across four of its core brands, underscoring both the country’s strategic importance to the company and the continued strength of its tourism and business travel sectors.

Announced in early February 2026, the deals introduce Antalya’s first Hilton Hotels & Resorts property, add new lifestyle-focused hotels in Istanbul and broaden Hilton’s presence in key industrial and commercial corridors, reinforcing a pipeline in which lifestyle brands now account for nearly a fifth of future projects in the country.

Early-evening view of Hilton Antalya City Centre amidst Turkish urban landscape.

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Five New Signings Mark Next Phase of Hilton’s Türkiye Strategy

The latest round of signings in Türkiye covers a diverse mix of destinations and demand segments. Hilton has confirmed new agreements for Hilton Antalya City Centre, DoubleTree by Hilton Istanbul Maçka, Hilton Garden Inn Kocaeli Dilovası and two Tapestry Collection by Hilton properties in Istanbul, collectively adding more than 560 rooms to its national development pipeline.

The new hotels are designed to address both leisure and corporate markets. Antalya, one of Türkiye’s busiest tourism gateways, will see the arrival of its first Hilton Hotels & Resorts property, while Istanbul will gain additional capacity in high-demand central districts that blend retail, culture and business. The Kocaeli Dilovası project, meanwhile, targets a growing base of industrial and logistics-driven travel southeast of Istanbul.

Hilton’s leadership describes Türkiye as a long-term growth market where investor appetite and guest demand have remained resilient. With the brand approaching 70 years of continuous operation in the country, the company is using the current wave of development to deepen its multi-brand strategy, bringing full-service, focused-service and lifestyle offerings to an expanded range of Turkish destinations.

In addition to the immediate impact of the five new signings, Hilton executives point to a broader objective: aligning its portfolio more closely with evolving traveler expectations, particularly the shift toward locally rooted, experience-led stays supported by reliable global service standards.

Hilton Antalya City Centre Introduces Flagship Brand to Tourism Powerhouse

At the heart of the new agreements is Hilton Antalya City Centre, a flagship property slated to open in 2028 in one of Türkiye’s most visited regions. The new-build hotel will bring 254 rooms and suites to a city better known for its seaside resorts and all-inclusive complexes along the Mediterranean coast, adding a large, globally branded urban hotel aimed at both leisure and events-driven guests.

Plans for Hilton Antalya City Centre include a grand ballroom, multiple meeting rooms and an expansive spa and wellness center, along with both indoor and rooftop pools. Several dining venues are expected to cater to different guest profiles, from international visitors to domestic travelers attending conferences, weddings or large-scale social events. The scale and versatility of the facilities suggest the property is being positioned as a key venue for meetings, incentives and conventions on Türkiye’s southern coast.

For Hilton, the Antalya signing carries symbolic as well as commercial significance. Despite the city’s long-standing appeal to international tourists, this will be the first hotel in Antalya under the Hilton Hotels & Resorts banner. The project strengthens Hilton’s presence in resort-linked destinations while offering a product that can operate year-round, supported by Antalya’s growing air connectivity and its role as a hub for domestic and international events.

The arrival of a full-service Hilton in Antalya also fits broader regional trends, as destinations that previously focused on seasonal leisure tourism move toward more diversified visitor economies. By combining high-capacity accommodation with professional event infrastructure, Hilton Antalya City Centre aims to capture demand from corporate groups, association meetings and social functions seeking a Mediterranean setting without sacrificing city-center convenience.

New Istanbul Signings Boost Lifestyle and Full-Service Footprint

In Istanbul, Hilton’s growth is centered on neighborhoods that balance commercial activity with retail, culture and nightlife. The newly signed DoubleTree by Hilton Istanbul Maçka, expected to open in spring 2026, brings 109 rooms and suites to a sought-after area within walking distance of Nişantaşı and Taksim. The hotel is being developed with a design-forward, lifestyle sensibility while maintaining the midscale, full-service comfort for which DoubleTree by Hilton is known.

Project details indicate a warm lobby lounge, an all-day restaurant and a rooftop restaurant and bar with panoramic city views. Meeting rooms and fitness and wellness facilities will support both corporate and leisure guests, reflecting the mixed-use character of the Maçka district. Positioned between major shopping streets, cultural venues and transport links, the hotel is likely to appeal to travelers seeking central access paired with a more intimate, neighborhood-driven atmosphere.

Hilton is also leaning further into Istanbul’s lifestyle segment through two additional Tapestry Collection by Hilton hotels. These character-led properties are slated for prominent locations close to the Bosphorus and the city’s core commercial hubs, aiming to deliver locally inspired design, boutique-style room counts and public spaces tailored to food, beverage and social experiences.

With these additions, Istanbul is set to deepen its roster of Hilton brands, joining existing full-service, focused-service and lifestyle hotels already operating across the city’s European and Asian sides. The strategy reflects a belief that the Turkish metropolis will continue to attract a broad spectrum of travelers, from corporate road warriors and conference delegates to younger visitors prioritizing culture, gastronomy and creative districts.

Kocaeli Dilovası Deal Targets Industrial and Logistics Travel

Beyond Türkiye’s best-known tourism and cultural centers, Hilton is pushing into high-growth economic corridors where international branded hotels remain relatively scarce. The signing of Hilton Garden Inn Kocaeli Dilovası is a key example of this strategy. Scheduled to open in 2027, the hotel is set to become the first internationally branded property located within the Dilovası Organized Industrial Zone.

The 104-room focused-service hotel will feature a large multifunction hall of around 500 square meters, providing space for corporate meetings, product launches, training sessions and local business events. A restaurant and bar, indoor pool, gym and Turkish hammam will round out the amenity package, offering a level of service often missing in purely industrial districts.

Located along major transport routes east of Istanbul, the wider Kocaeli region has seen rising investment in manufacturing, logistics and port-related activities. By establishing a presence there, Hilton aims to capture demand from domestic and international business travelers who previously relied on smaller independent hotels or longer commutes from more established urban centers.

The Dilovası project underlines how Hilton’s Türkiye expansion is not solely focused on traditional tourism hotspots. Instead, the company is investing in nodes that reflect the country’s broader economic development, betting that sustained industrial and infrastructure growth will translate into steady corporate travel and extended-stay demand for years to come.

Lifestyle Brands Gain Traction in a 70-Year Heritage Market

The five new hotel agreements arrive at a moment when Hilton’s lifestyle brands are gaining particular momentum in Türkiye. Following the 2025 local debuts of Tapestry Collection by Hilton and Canopy by Hilton, the company reports that lifestyle concepts now represent nearly 20 percent of its Turkish project pipeline, a notable share in a market long anchored by traditional full-service hotels.

Lifestyle properties under the Hilton umbrella are typically smaller in room count, more embedded in local neighborhoods and more focused on design, gastronomy and experiential elements. In Türkiye, this has translated into projects such as boutique-style hotels in Istanbul’s historic quarters, cave suites in Cappadocia and characterful conversions in coastal and regional centers.

Hilton’s executives link this shift to changing traveler expectations. Visitors, particularly younger and higher-spend segments, are seeking hotels that reflect the identity of the destination, whether through architecture, interior design, culinary concepts or curated cultural programming. Tapestry Collection and Canopy properties are structured to deliver that sense of place while maintaining an underlying level of brand assurance and operational consistency.

At the same time, the company is careful to position lifestyle growth as complementary to, rather than a replacement for, full-service and focused-service development. The new Antalya and Maçka projects, for example, marry elements of contemporary lifestyle design with the meeting space, wellness facilities and business-friendly services more commonly associated with traditional city hotels.

Broader Turkish Pipeline: Airports, Renovations and Regional Depth

The latest signings sit within a wider framework that includes airport projects, landmark renovations and an expanding network of focused-service hotels across secondary and tertiary cities. Hilton is preparing to open Hilton Istanbul Airport in 2026, adding a significant new property to the bustling aviation hub that connects Türkiye to Europe, Asia, the Middle East and beyond.

At the same time, the historic Hilton Istanbul Bosphorus, the company’s longest-operating hotel outside the Americas, is undergoing a comprehensive refurbishment designed to update rooms, public areas and leisure facilities while preserving its iconic status in the city’s hospitality landscape. Once complete, the refreshed hotel is expected to serve as a showcase for how legacy properties can evolve to meet contemporary guest expectations.

Elsewhere in the country, Hilton continues to scale its focused-service brands, including Hilton Garden Inn and Hampton by Hilton, in cities such as Izmir, Bitlis, Tarsus and Pendik. These openings are aimed at delivering dependable, mid-priced accommodation in locations that straddle tourism, education, manufacturing and government, reinforcing the notion that Hilton’s Turkish strategy is as much about geographic breadth as it is about flagship projects.

Taken together, the combination of new-builds, conversions, airport hotels and renovated icons is set to push Hilton’s presence in Türkiye beyond 120 trading and pipeline hotels in the coming years. This deep bench of properties provides travelers with a wide choice of price points and experiences, while giving owners access to the company’s global distribution, loyalty ecosystem and operational expertise.

What Hilton’s Expansion Means for Travelers and Investors

For travelers, the acceleration of Hilton’s development in Türkiye translates into a broader range of options across multiple trip types. Leisure visitors will see more branded choices in coastal and cultural destinations, from Antalya’s city center to Istanbul’s historic and contemporary neighborhoods. Business and corporate travelers will gain access to meeting-ready hotels not only in major cities, but also in emerging industrial zones that previously lacked international flags.

The expansion also enhances the value proposition of Hilton’s loyalty program, as members will be able to earn and redeem points at an increasing number of Turkish locations. With new properties spanning airport hubs, resort gateways, business corridors and experiential urban enclaves, frequent guests can build itineraries that remain within the Hilton ecosystem while varying the style of hotel they choose.

For owners and investors, Hilton’s vigorous pipeline in Türkiye signals continued confidence in the market’s fundamentals. The blend of franchised and managed agreements, conversions and new-build developments demonstrates flexibility in how projects are structured, while the spread across different segments allows investors to match brand and product types to specific sites and demand profiles.

In a region where tourism, domestic travel and industrial growth are all expected to remain significant economic drivers, the alignment between Hilton’s brand architecture and Türkiye’s diverse destinations is likely to be closely watched by both local and international stakeholders looking at the country’s hospitality sector.

FAQ

Q1. What are the five new Hilton hotel agreements in Türkiye?
The five new agreements cover Hilton Antalya City Centre, DoubleTree by Hilton Istanbul Maçka, Hilton Garden Inn Kocaeli Dilovası and two Tapestry Collection by Hilton hotels in Istanbul, collectively adding more than 560 rooms to Hilton’s Turkish pipeline.

Q2. When will Hilton Antalya City Centre open?
Hilton Antalya City Centre is scheduled to open in 2028, bringing the flagship Hilton Hotels & Resorts brand to one of Türkiye’s most popular tourism destinations with 254 rooms and extensive event and wellness facilities.

Q3. What makes DoubleTree by Hilton Istanbul Maçka significant?
DoubleTree by Hilton Istanbul Maçka will open in spring 2026 in a prime central location close to Nişantaşı and Taksim, combining a lifestyle-influenced design with the full-service comfort and amenities associated with the DoubleTree brand.

Q4. Why is Hilton Garden Inn Kocaeli Dilovası considered a strategic project?
The Hilton Garden Inn Kocaeli Dilovası is set to become the first internationally branded hotel in the Dilovası Organized Industrial Zone, targeting corporate, industrial and long-stay travelers in a fast-growing business corridor east of Istanbul.

Q5. How are lifestyle brands involved in Hilton’s growth in Türkiye?
Hilton’s lifestyle brands, including Tapestry Collection by Hilton and Canopy by Hilton, now account for nearly 20 percent of its Turkish pipeline, with new boutique-style hotels planned for Istanbul and other destinations focusing on locally inspired, experience-led stays.

Q6. How long has Hilton been operating in Türkiye?
Hilton has been present in Türkiye for around 70 years, making the country one of its most established international markets and a key platform for multi-brand growth across Europe, the Middle East and Africa.

Q7. What other major Hilton projects are underway in Türkiye?
Alongside the five new agreements, Hilton is preparing to open Hilton Istanbul Airport in 2026 and is advancing a major renovation of the iconic Hilton Istanbul Bosphorus, while continuing to grow focused-service brands in cities such as Izmir, Bitlis, Tarsus and Pendik.

Q8. How will travelers benefit from Hilton’s expanded presence in Türkiye?
Travelers will gain a wider choice of hotels across multiple price points and styles, from full-service city and airport properties to lifestyle and focused-service hotels in both established and emerging destinations, all integrated with the Hilton Honors loyalty program.

Q9. What types of guests are these new hotels designed to serve?
The new hotels are designed for a mix of audiences, including leisure tourists in coastal and cultural centers, business and MICE travelers in major cities, and corporate and industrial guests in regions such as Kocaeli Dilovası, where international brands have been underrepresented.

Q10. What does Hilton’s latest expansion signal about Türkiye’s hospitality sector?
The acceleration of Hilton’s development activity suggests strong confidence in Türkiye’s tourism and business travel prospects, indicating that investors and global operators see sustained demand for quality, branded accommodation across the country’s diverse regions.