Hilton is set to deepen its footprint in the Caribbean’s high-end hospitality landscape, with plans to introduce its LXR Hotels & Resorts brand to Turks and Caicos in 2028, according to people familiar with the company’s development strategy for the region.

The ultra-luxury flag is expected to follow on the heels of the already-announced Waldorf Astoria Turks and Caicos Dellis Cay, positioning Hilton as a major player in one of the world’s most closely watched island markets for resort investment.

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Hilton’s Next Move in Turks and Caicos Luxury

While Hilton has publicly confirmed a 2028 debut for Waldorf Astoria Turks and Caicos Dellis Cay, industry sources indicate that the company is also lining up Turks and Caicos as a future outpost for LXR Hotels & Resorts in a similar time frame. The LXR property is understood to be in active planning, with the brand being evaluated for an intimate, experience-led resort that complements, rather than duplicates, the large-scale Waldorf development already slated for Dellis Cay.

LXR, Hilton’s collection of independent luxury hotels, has been gaining momentum in gateway cities and resort destinations across Europe, the Middle East and North America. The brand focuses on one-of-a-kind properties that retain a strong sense of place while plugging into Hilton’s global distribution and Hilton Honors loyalty platform. Adding Turks and Caicos to that portfolio would give Hilton a tailored, soft-branded luxury option in a destination known for boutique sensibilities and exclusive hideaways.

Industry analysts say the dual-brand strategy would allow Hilton to serve two distinct segments in Turks and Caicos. Waldorf Astoria, backed by residences and extensive amenities, is designed as a marquee, resort-style anchor on a private island. LXR is expected to lean smaller, more residential and more deeply embedded in the local environment, in line with the brand’s global positioning.

Hilton has not yet released formal details such as key count, island location or ownership partners for the LXR project. However, the anticipated 2028 horizon reflects the long lead times typical of large-scale resort development in the Caribbean, where environmental approvals, infrastructure, and supply chain issues must be carefully navigated.

LXR Hotels & Resorts: A Collection Poised for Island Expansion

LXR Hotels & Resorts currently anchors Hilton’s independent luxury strategy, bringing together individually branded properties in destinations ranging from California and Washington state to Europe and the Middle East. Hilton describes LXR as a curated collection rather than a traditional chain, allowing each hotel to maintain its own name, character and design while benefiting from centralized systems and standards.

The brand has been on an aggressive expansion track, with new signings announced in markets such as Casablanca and Sandblu Santorini, as well as planned openings in Italy, Abu Dhabi, Saudi Arabia and Japan. Hilton executives have repeatedly highlighted the performance of LXR assets and the strong interest from owners seeking the flexibility of a soft brand paired with the reach of a global platform.

In that context, a Turks and Caicos LXR aligns with the broader trajectory of the collection. The islands’ reputation for discrete service, beachside villas and conservation-minded luxury fits squarely into LXR’s promise of destination-first storytelling and distinctive local experiences. The brand’s upcoming “Pursuit of Adventure” program, focused on curated excursions and cultural immersion, also lends itself naturally to a Caribbean environment where snorkeling, sailing and nature reserves are central draws.

For Hilton, placing LXR in Turks and Caicos would also round out its tiered luxury ladder across the region, sitting below the hyper-iconic Waldorf Astoria nameplate but above more conventional upscale flags. That layered approach is increasingly common among global hospitality groups seeking to maximize market coverage without cannibalizing rate or diluting brand equity.

Turks and Caicos Emerges as a Proving Ground for Global Luxury Brands

The anticipated arrival of LXR in 2028 comes at a time when Turks and Caicos is attracting unprecedented attention from major international hotel groups. Hyatt is preparing to open Andaz Grace Bay in 2026, its first property in Turks and Caicos and the Caribbean’s first Andaz-branded resort. Marriott’s Luxury Collection has recently debuted in the territory with a resort on South Caicos, while smaller independent and residential communities, such as The Strand Turks and Caicos, are expanding inventory and amenities.

The resulting landscape is a patchwork of large mixed-use developments, intimate villa enclaves and soft-branded projects that blur the line between hotel and residential ownership. Governments and developers have been courting brands that can deliver both global visibility and high-spend visitors, while still aligning with the islands’ relatively low-rise, low-density development philosophy.

For travelers, this influx translates into more choice at the upper end of the market, particularly in the beachfront and private-island segments. Grace Bay remains the marquee address, but lesser-known cays and outlying islands are increasingly being positioned as the next frontier for “barefoot luxury” and nature-centric escapes. In this evolving ecosystem, an LXR property would be well-placed to appeal to repeat Caribbean visitors looking beyond flagship beaches and larger hotels.

Tourism officials in Turks and Caicos have emphasized the need for careful, sustainable growth, noting that the islands’ fragile marine environment and limited landmass make large-scale construction a sensitive undertaking. Brands like LXR, which typically favor adaptive reuse, smaller footprints and more bespoke amenities, are often considered a better fit for that long-term vision.

Design, Experiences and Sustainability: What to Expect from an LXR in Turks and Caicos

Though specific design plans for the planned LXR Turks and Caicos property have not yet been made public, trends across the brand’s global portfolio offer clues to what guests might expect. Recent and upcoming LXR projects feature architecture that draws heavily on local materials, regional artisans and landscape-driven layouts that prioritize sea views, natural light and indoor-outdoor living.

In Turks and Caicos, that could translate into low-slung villas, suites with expansive terraces, and a mix of standalone residences and smaller room blocks spread across a beachfront or lagoon setting. Interiors would likely favor organic textures, neutral palettes and subtle references to the islands’ maritime history, coral reefs and salt pond heritage, rather than overt or themed decor.

LXR properties are also known for high-touch, experience-driven service. A Turks and Caicos edition of the brand is expected to integrate curated excursions such as guided snorkeling and diving, sailing charters, mangrove and wetland tours, as well as locally focused culinary programming. Partnerships with local fishers, farmers and artisans are increasingly central to luxury positioning in the Caribbean and could play a prominent role in the resort’s dining and retail offerings.

On the sustainability front, pressure is mounting on all new Caribbean developments to adopt resilient design, renewable energy and water-saving technologies. The success of projects like The Strand, which utilizes significant solar integration and has earned recognition as a pollinator sanctuary, demonstrates the competitive value of visible environmental commitments. Any LXR property entering the Turks and Caicos market in 2028 will be judged not only on luxury credentials but also on how it contributes to, and safeguards, the surrounding natural environment.

How the LXR Arrival Fits Hilton’s Regional Growth Blueprint

Hilton has stated that it aims to nearly double its presence in the Caribbean and Latin America over the coming years, building on a base of more than 280 open hotels and a substantial pipeline. The signing of Waldorf Astoria Turks and Caicos Dellis Cay, announced in April 2025, was billed as a “momentous milestone” in the company’s luxury expansion in the region, involving extensive branded residences and a full complement of leisure and group amenities.

Layering an LXR property into the same destination region supports Hilton’s strategy of meeting a wide spectrum of demand across its luxury brands, while leveraging shared loyalty, distribution and development expertise. It also allows the company to deepen relationships with local authorities, investors and infrastructure partners, which can be decisive in markets where land is scarce and approvals are complex.

The move comes as Hilton reshapes its broader luxury footprint through initiatives such as its partnership with Small Luxury Hotels of the World, which brings hundreds of independent boutique properties into its booking channels and loyalty ecosystem. That collaboration underlines the company’s commitment to offering guests a mix of fully branded and soft-branded experiences, many in intimate, resort-style settings similar to what is envisioned for Turks and Caicos.

Hospitality consultants note that the Caribbean remains one of the most resilient long-haul leisure markets globally, with strong demand from North American and European travelers and a growing interest from Latin American source markets. Hilton’s strategy appears calibrated to capture that demand at various price and product points, from major convention resorts to small, exclusive retreats under the LXR flag.

What This Means for Travelers and the Local Economy

For travelers, the expected debut of LXR Hotels & Resorts in Turks and Caicos will add another tier of choice in a destination already known for its high per-night rates and limited room inventory during peak season. By 2028, visitors could select from a spectrum of Hilton-branded stays spanning large-scale Waldorf Astoria luxury on a private cay, to an LXR property that emphasizes individuality, immersion and a sense of discovery.

Hilton Honors members, in particular, stand to benefit from more opportunities to earn and redeem points at the upper end of the market. As more LXR and Waldorf Astoria resorts come online, loyal guests can build cohesive itineraries that stitch together multiple luxury properties across the Caribbean and beyond, without sacrificing the familiarity of a single loyalty program.

For Turks and Caicos, the anticipated LXR opening represents another vote of confidence in the islands’ long-term tourism appeal and economic stability. Large-scale resort developments bring construction jobs, permanent hospitality roles and a halo effect for local businesses ranging from tour operators to food suppliers and artisans. At the same time, they place additional pressure on infrastructure, housing and public services, issues that policymakers and planners will need to manage carefully as the development pipeline matures.

Community advocates will likely scrutinize any new LXR project for its engagement with local stakeholders, commitments to training and promotion of local staff, and measures to ensure that economic benefits extend beyond the resort’s gates. With global travelers increasingly weighing social impact alongside amenities and design, these considerations are not only ethical but commercially strategic for brands entering tightly knit island communities.

FAQ

Q1: When is Hilton expected to open an LXR Hotels & Resorts property in Turks and Caicos?
The LXR Hotels & Resorts debut in Turks and Caicos is currently targeted for around 2028, in line with Hilton’s broader luxury development timeline in the territory.

Q2: Is the LXR hotel the same project as Waldorf Astoria Turks and Caicos Dellis Cay?
No. Waldorf Astoria Turks and Caicos Dellis Cay is a separate, already announced project set for a 2028 opening on a private island. The anticipated LXR property is expected to be a distinct, smaller-scale resort under a different Hilton luxury flag.

Q3: Has Hilton confirmed the exact location of the LXR resort in Turks and Caicos?
Hilton has not yet publicly disclosed the precise island or site for the LXR property. Industry sources suggest the company is evaluating locations that fit the brand’s boutique, experience-led profile.

Q4: What type of experience does LXR typically offer compared with other Hilton brands?
LXR focuses on independent, one-of-a-kind luxury hotels that retain their own identity, often with strong ties to local culture, architecture and experiences. It is generally more intimate and bespoke than larger, more standardized luxury brands.

Q5: Will the LXR Turks and Caicos resort include branded residences?
Details about residential components have not been confirmed. Many of Hilton’s recent luxury developments in resort markets do include branded residences, so a mixed hotel and residential model is a possibility.

Q6: How might the LXR arrival affect hotel rates in Turks and Caicos?
The introduction of another ultra-luxury option is likely to support, rather than reduce, premium pricing, reinforcing Turks and Caicos as a high-end destination while adding more variety within the top tier.

Q7: What kind of amenities are likely at an LXR resort in Turks and Caicos?
Guests can reasonably expect upscale wellness facilities, destination-driven restaurants and bars, water-based activities, curated excursions, and personalized service, tailored to the resort’s specific location and design.

Q8: How will travelers be able to book and earn points at the LXR Turks and Caicos property?
Once announced and integrated into Hilton’s systems, the LXR resort would be bookable through Hilton’s direct channels, with guests able to earn and redeem Hilton Honors points as they do at other Hilton luxury brands.

Q9: What are the main environmental considerations for a new luxury resort in Turks and Caicos?
Key issues include coastal protection, coral reef health, water and energy use, waste management and construction impact. New projects are increasingly expected to incorporate renewable energy, efficient design and robust conservation measures.

Q10: Will the LXR project change access for non-guests to nearby beaches or marine areas?
Access policies will depend on the chosen site and local regulations. In many Caribbean destinations, beaches remain public even where resorts operate along the shoreline, though practical access and facilities can vary from property to property.