Wizz Air has unveiled a new digital tool called WIZZ Link that it says will transform how travelers piece together multi-city itineraries across its fast-growing network, combining low fares with a smoother, more connected booking experience. Built around the concept of self-transfer and powered by travel technology specialist Dohop, the platform promises to give passengers more options to reach secondary and emerging destinations without the complexity and cost typically associated with multi-leg trips.

A New Chapter In Low Cost, Multi-City Travel

For years, ultra-low-cost carriers have focused on point-to-point routes, leaving passengers to manually stitch together complex journeys involving multiple flights, separate bookings, and tight airport connections. WIZZ Link is Wizz Air’s answer to that challenge. The digital platform allows customers to search for and book multi-leg itineraries within the Wizz network in a single flow, effectively mimicking connective itineraries without turning the airline into a traditional hub-and-spoke carrier.

The service sits between classic self-connecting and a full-service airline transfer model. Travelers retain the freedom and low fares of point-to-point flying, but gain the ability to chain flights together under an integrated booking experience. Instead of experimenting with different combinations of flights and dates across multiple tabs, customers can use WIZZ Link’s interface to discover routings that may not be obvious at first glance, including connections through regional airports that Wizz Air has been aggressively growing.

This launch underscores Wizz Air’s strategy of using digital innovation rather than legacy infrastructure to open up new flows of traffic. Rather than building extensive interline agreements or full connecting hubs, the airline is banking on technology, careful schedule design, and tailored protection products to make multi-city, self-transfer journeys feel more seamless and predictable.

At its core, WIZZ Link is a self-transfer platform. That means each leg of the journey is technically a separate flight underpinned by a single booking flow. When passengers land at their transit airport, they collect any checked baggage, clear border formalities if required, and then re-check in for their next Wizz Air flight. The tool is designed to surface viable, bookable combinations that allow enough time for this process while still keeping total journey times reasonable.

The technology backbone is provided by Dohop, a specialist in virtual interlining. Instead of relying on traditional airline reservation connections, Dohop’s system scans Wizz Air’s flight inventory and schedules to find compatible legs that can be chained together. It applies pre-defined minimum transfer times and routing logic, then presents the options through a dedicated WIZZ Link interface with one search and one payment flow.

Crucially, this means the airline can offer more itinerary combinations without overhauling its core low-cost business model. Minimum connection times are set to be “generous” by self-transfer standards, with buffers that account for baggage collection and airport processes, reducing the risk that passengers will miss onward flights due to tight ground times.

ConnectSure Protection: Adding Certainty To Self-Transfer

One of the biggest concerns with self-transfer is what happens if something goes wrong. Because each leg is usually a separate booking, travelers are often left without recourse if delays cause them to miss their onward flight. To address this, WIZZ Link is bundled with a disruption protection product called ConnectSure, also provided by Dohop.

ConnectSure is designed to step in if a disruption to the first leg of a self-transfer journey causes a passenger to miss their second flight. In such a scenario, Dohop’s team assists in arranging an alternative Wizz Air flight to the final destination. Depending on the specific case and availability, this could involve rerouting through a different airport or rebooking at a later time on the same route.

While the precise conditions are governed by the product’s terms, the presence of ConnectSure is a key differentiator. It attempts to bridge the gap between the low-cost, self-managed nature of point-to-point travel and the expectation of continuity that many passengers associate with full-service carriers. For travelers, it reduces the perceived risk of experimenting with more complex itineraries, especially in regions where tight connections or seasonal weather can make punctuality unpredictable.

Expanding Reach Across The Wizz Air Network

Wizz Air has built one of Europe’s most extensive networks of point-to-point routes, spanning primary cities and a large number of secondary and regional airports across Central and Eastern Europe, the Balkans, the Middle East, and parts of Central Asia. WIZZ Link is positioned as a way to unlock more of that network’s potential by connecting dots that previously required difficult manual planning.

By allowing travelers to combine multiple legs and airports, the platform effectively enlarges the catchment area of each individual route. A passenger who previously could not find a direct flight between two regional cities may now be able to travel via a Wizz focus city using a carefully timed self-transfer. This makes destinations that were once considered hard to reach far more accessible, especially for price-sensitive travelers willing to route via intermediate airports.

For Wizz Air, this strategy has the potential to drive incremental demand without adding entirely new routes or significantly increasing complexity. Routes that may have struggled to sustain high point-to-point traffic can now feed and be fed by other parts of the network, improving overall load factors. In time, data from WIZZ Link bookings could even inform where the airline deploys capacity or opens new bases, as it reveals emerging travel patterns that were previously hidden in fragmented bookings.

User Experience: From Search To Self-Transfer

The WIZZ Link interface is designed to resemble a standard flight search engine at first glance, with fields for origin, destination, dates, and passengers. Underneath, however, the tool is intentionally set up to encourage exploration. Travelers can see more itinerary combinations than would be obvious from a direct search on the main Wizz Air site, including multi-leg options that connect smaller cities through major bases.

Once a route is selected, the platform clearly indicates that the journey is self-transfer, explaining that passengers must collect baggage and check in again at the connecting airport. This explicit framing is important. It sets expectations correctly and reduces the risk of passengers assuming they are on a traditional through-ticket with automatic baggage transfer and guaranteed misconnection rights.

To support this, WIZZ Link promotes itineraries with longer layovers than many travelers might naturally select when building their own connections. These extended transfer times are positioned as a feature rather than a drawback, giving passengers a realistic window to navigate airports, clear formalities, and handle any minor delays without stress. For some, it may even present an opportunity to briefly explore a new city between flights, turning a layover into a micro stopover.

Balancing Opportunity With Responsibility

The rollout of WIZZ Link also highlights a broader trend in low-cost aviation: the shift towards giving travelers more tools and more responsibility. By formalizing self-transfer into a dedicated product, Wizz Air is recognizing that many passengers have already been informally creating their own connections, often without protection or clear guidance.

Through curated itineraries, explained transfer processes, and bundled disruption assistance, the airline is attempting to make this behavior safer and more predictable. The responsibility for managing time on the ground still largely rests with the traveler, but the booking environment now acknowledges and supports multi-leg journeys instead of leaving passengers to navigate opaque risks alone.

This approach comes with challenges. Clear communication is essential, especially for first-time flyers or those accustomed to full-service carriers. If travelers misunderstand the nature of self-transfer, they may underestimate the time required between flights or overestimate the level of protection offered. Wizz Air’s success with WIZZ Link will depend in part on how effectively it educates customers about what the product is, and just as crucially, what it is not.

A Competitive Move In The Digital Airline Arms Race

Across Europe and beyond, airlines are racing to digitize every step of the passenger journey, from trip inspiration and booking to disruption management. For ultra-low-cost carriers, which operate on lean margins and high ancillary revenue, smart digital products can be as important as new aircraft when it comes to driving growth and differentiation.

By partnering with a specialist technology provider instead of building a complex interline network, Wizz Air is following a path that aligns with its cost discipline. Virtual interlining and self-transfer platforms have become increasingly common among online travel agencies and some airports; WIZZ Link brings that logic directly into the airline’s own ecosystem, where Wizz maintains control over branding, pricing, and customer experience.

The move positions Wizz Air not just as a carrier of cheap point-to-point seats, but as a digital platform in its own right, capable of orchestrating itineraries and ancillary services across a broad geography. As more travelers become comfortable with non-traditional booking models, being seen as an innovator in this space could help Wizz Air attract younger, tech-savvy passengers who prioritize flexibility and price over legacy notions of connectivity.

What Travelers Should Keep In Mind

For passengers considering WIZZ Link, the key takeaway is that the platform opens up more itinerary options at low cost, but requires a proactive approach. Travelers need to pay close attention to transfer instructions, allow for sufficient connection times, and verify entry or transit requirements at intermediate airports, especially when trips cross borders or involve visas.

At the same time, the inclusion of disruption protection through ConnectSure provides a safety net that was often missing from traditional self-connecting. If used with realistic expectations and a careful reading of the terms, WIZZ Link can make multi-city travel across the Wizz Air network both more accessible and more affordable, particularly for those eager to explore emerging destinations that may not be well served by legacy carriers.

As Wizz Air continues to expand its route map, refine its schedules, and iterate on digital products, WIZZ Link is likely to evolve as well. For now, it marks a significant step in the airline’s efforts to bridge low fares with smarter, more connected journeys, signaling that the next frontier in budget travel will be as much about software and user experience as it is about new routes and shiny aircraft.