As North Texas races toward its starring role in the 2026 FIFA World Cup, a new player is stepping onto the region’s leisure and nightlife scene.

TOCA Social, billed as the world’s first interactive soccer and dining experience, is opening its U.S. flagship venue at Grandscape in The Colony, positioning Dallas as the American home base for the fast-growing “social soccer” concept that has already made waves in the United Kingdom.

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A UK Hit Brings Its Football Party Stateside

TOCA Social started in London in 2021 as a Topgolf-style concept for soccer, pairing immersive, tech-driven gameplay with a full-service bar and restaurant. Guests book private “boxes” where they kick real balls at giant digital targets, with proprietary tracking and gaming software turning each strike into points, power-ups, or penalties across a range of game modes.

After expanding to Birmingham and establishing itself as a go-to venue for birthdays, corporate events, and matchday watch parties, the company set its sights on the United States. Dallas was identified early as the prime candidate for a flagship site, combining a deep soccer culture, a booming population, and a central role in the 2026 World Cup.

TOCA Football, the parent company founded by former U.S. World Cup and Major League Soccer midfielder Eddie Lewis, operates dozens of training centers across North America. The Grandscape project marks the company’s first dedicated U.S. social entertainment venue, designed from the ground up for casual play, group gatherings, and all-day hospitality rather than high-performance training.

Grandscape Chosen as U.S. Flagship Stage

The new venue is located at Grandscape, the sprawling mixed-use entertainment district in The Colony, roughly 30 miles north of downtown Dallas and within easy reach of the wider Dallas–Fort Worth metroplex. Branded as TOCA Social Dallas, the site is conceived as the company’s U.S. flagship, with scale and design that mirror and build upon its London showpiece.

According to company details, the Dallas flagship spans multiple levels and is laid out as a high-energy “interactive games bar” experience. The top floor alone is designed to handle large-scale events, with space for hundreds of guests, a full bar, arcade games, private boxes, and patio access that looks out over Grandscape’s bustling entertainment campus.

The choice of Grandscape is strategic. The development has emerged as one of North Texas’ most visible lifestyle destinations, combining experiential attractions, big-box anchors, and destination dining. For TOCA Social, that means a steady flow of families and friend groups during the day, followed by a nightlife crowd in the evenings, all within a walkable entertainment environment that mirrors the concept’s UK locations.

Opening Timeline and Ribbon-Cutting Plans

TOCA Football has confirmed that the Dallas-area venue will open to the public in early March 2026, just months before the FIFA World Cup kicks off across North America. A ribbon-cutting ceremony is scheduled for March 5, followed by a grand opening on March 6, positioning the site to ride a wave of local and international soccer interest as tournament buzz builds through the spring and summer.

Bookings are already open in advance of the launch, with the company promoting pricing that starts from around fifteen dollars per person for game time, depending on session length, group size, and time of day. The venue’s opening hours lean heavily into a late-night profile on weekends, with service running until 1 a.m. on Thursdays, Fridays, and Saturdays.

By targeting an opening window so close to the World Cup, TOCA Social is effectively using the Dallas flagship as both a showcase and a testbed for a wider U.S. rollout. Executives have suggested that the Dallas metro area could ultimately support multiple TOCA Social locations, with the Grandscape site acting as the model for future American venues.

Interactive Games Meet Elevated Food and Drink

At the heart of the experience are TOCA Social’s proprietary games, which take place in enclosed “Social Boxes” equipped with high-speed tracking systems, large projection screens, and turf-style flooring. Groups of two to a dozen guests rotate through a series of skill-based challenges, striking light training balls at responsive targets that reward accuracy, power, or quick reactions.

Unlike traditional soccer training environments, the games are structured to reward newcomers as much as regular players. Various difficulty levels allow mixed-ability groups to compete together, with dynamic scoring systems and on-screen graphics designed to keep even casual participants engaged. No cleats or special gear are required; typical footwear and casual attire are encouraged, reinforcing the venue’s “come-as-you-are” social ethos.

Complementing the on-field action is a chef-driven menu framed as “global street food,” with shareable plates that nod to soccer cultures from Latin America, Europe, and beyond. Signature items highlighted by the company include loaded fries, spicy fried chicken, and tacos, along with a wide range of plant-forward sides and snacks intended for group grazing during matches and gameplay.

The bar program leans into playful, soccer-themed cocktails alongside a standard lineup of beer, wine, and zero-proof options. While TOCA Social welcomes guests of all ages during designated hours, the late-night windows tilt toward an adult-oriented atmosphere, with the venue enforcing 21-plus policies on busy evenings while maintaining family-friendly daytime sessions.

A New Hub for Matchdays and Corporate Events

Beyond casual visits, the Dallas flagship is being positioned as a full-service events venue. The Grandscape layout offers multiple distinct spaces to accommodate different kinds of gatherings, from boardroom-sized groups to full-venue takeovers.

The Top Floor is designed for large events, with capacity for several hundred standing guests, flexible seating layouts, and more than a dozen private boxes that can be activated simultaneously. This zone is aimed squarely at conferences, brand activations, and major corporate outings looking for built-in entertainment and a lively backdrop.

Smaller areas such as the Player’s Lounge, Left Wing, and VIP section give planners a range of options for more intimate functions. These semi-private lounges combine clusters of boxes with soft seating, cocktail tables, and proximity to bars, creating self-contained hubs for team-building sessions, milestone celebrations, or client entertainment. The VIP area in particular is styled as a more refined space, with softer lighting and premium furnishings while still keeping guests close to the action.

With a calendar that will inevitably be shaped by global soccer fixtures, TOCA Social is also marketing itself as a dedicated watch-party destination. Massive 4K screens and full-venue audio give the site the feel of an upscale sports bar with a built-in activity layer, positioning it as a natural gathering point for World Cup matches, major European games, and club fixtures across Major League Soccer and other domestic competitions.

Dallas Gears Up for a World Cup Windfall

The arrival of TOCA Social comes as Dallas prepares to be one of the central hubs of the 2026 FIFA World Cup. The region is set to host more matches than any other U.S. city, including high-profile knockout ties, and has been selected as the site of the International Broadcast Center that will beam the tournament around the world.

Local officials and tourism advocates are counting on the tournament to draw hundreds of thousands of visitors to North Texas and generate billions in economic activity. New hotels, transportation upgrades, and entertainment offerings are being added across the metropolitan area, from Arlington’s stadium district to Dallas’ urban core and the rapidly growing suburbs to the north.

In that context, TOCA Social is both an amenity for out-of-town visitors and a year-round anchor for local soccer fans. Its opening aligns with a broader wave of soccer-focused investment in the region, building on Major League Soccer’s long-standing presence through FC Dallas, the sport’s strong youth participation base, and an expanding network of training and academy facilities.

By giving locals a permanent, physical “home of soccer culture,” TOCA Social is betting that the World Cup will leave behind more than just memories, helping solidify Dallas as one of the sport’s most important markets in North America long after the final whistle of 2026.

From Training Tech to Social Entertainment

TOCA’s roots are firmly in performance training technology. The company initially gained traction with its ball delivery machines, small-sided studios, and data-driven drills designed to help players sharpen first touch, shooting accuracy, and decision-making in tight spaces. That technical DNA underpins the Social concept, which repackages the same precision-centric approach in a more accessible, game-like format.

The proprietary hardware and software that power TOCA Social boxes are an evolution of the company’s training infrastructure, adapted from practice fields to nightlife environments. Sensors track ball speed, trajectory, and impact zones in real time, while custom-built game engines translate those inputs into dynamic on-screen challenges, scoring, and animations.

For TOCA, the Dallas flagship is as much a technology showcase as it is an entertainment property. Executives see significant growth potential in the fusion of sports, gaming, and hospitality, particularly as younger audiences seek out experiences that blend physical activity with digital interaction. The Grandscape venue is expected to serve as a template for future sites in other U.S. cities, with formats that can be adjusted for different real estate footprints and market demands.

At the same time, the company’s expanding network of training centers and its new Social venues are intended to reinforce one another. Casual visitors who discover the sport through a birthday party or corporate event at TOCA Social may later seek out more serious training opportunities, while aspiring pros can use the social spaces as a relaxed, low-pressure setting to share the game with friends and family.

What Visitors Can Expect in March 2026

When TOCA Social Dallas opens its doors in March 2026, visitors will find a venue calibrated as much for ease and comfort as for performance. Game sessions are booked in advance, with different time slots and session lengths based on group size. Each booking comes with an allocated box, and staff on hand to walk first-timers through the technology and game formats.

Families and younger players will likely gravitate toward daytime and early evening hours, when the atmosphere skews more casual and all ages are welcome. Later in the week, and especially on Thursday, Friday, and Saturday nights, the venue transitions toward a more adult social scene, with music, cocktails, and a focus on larger friend groups and company outings.

With its location embedded in Grandscape, many guests are expected to fold TOCA Social into a wider day or night out, combining game sessions with visits to neighboring attractions, shops, and restaurants. The venue’s flexible spaces and event-focused design mean that the feel on any given visit may range from intimate and low-key to full-on festival, depending on match schedules and private bookings.

As the countdown to the 2026 World Cup accelerates, the Dallas flagship gives TOCA Social a high-profile showcase at the center of the action. For locals and visitors alike, it offers a new way to experience the world’s game: not only as spectators, but as active participants, one kick at a time.