The Real Cost of Spending a Day at Alemagou in Mykonos

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Alemagou on Ftelia Beach has become one of the most talked‑about beach clubs in Mykonos: bohemian, barefoot but unmistakably high‑end. It is where the fashion crowd escapes the showier scene of Psarou and Paraga, trading superyachts and catwalk poses for driftwood pergolas, wind‑whipped surf and a soundtrack that eases from laid‑back afternoon grooves into full sunset party mode. For many visitors, a day at Alemagou is a Mykonos highlight. It can also be one of the priciest days of your trip if you do not understand how the costs stack up. This guide breaks down the real‑world numbers for summer 2026 and shows what you are likely to spend, from the first iced coffee to the last sunset cocktail.

What Kind of Place Is Alemagou, Really?

Alemagou opened on Ftelia Beach in 2010 and has evolved into one of Mykonos’s signature beach clubs, often mentioned in the same breath as Scorpios and Nammos. Its setting is part of the appeal: Ftelia sits on the north coast, more exposed to the Meltemi winds, so the beach feels wilder and less manicured than Psarou or Ornos. The club itself is built in earthy tones with stone walls, sand floors, woven reed roofs and plenty of shade, more like a stylish surf shack than a glossy champagne temple. You come here for a boho‑luxury mood rather than hard‑edged glamour.

The crowd skews slightly more local and creative than at some of the island’s headline venues. On a typical July afternoon you might see Athenian weekenders, European fashion insiders, and a sprinkling of influencers, but there is less ostentatious bottle‑parading than you will find at Nammos. The music tends toward dreamy electronic and organic house, with guest DJs ramping up the tempo around sunset. Several nights a week in high season, especially Sundays and selected event dates, Alemagou turns into a full‑scale party, with people dancing on the sand long after the last swimmers have left the water.

Despite the relaxed image, Alemagou operates at the same price tier as the island’s other high‑profile clubs. Recent beach‑club price comparisons for Mykonos place it in the “high” bracket, alongside venues like JackieO’ and Solymar, though still below the top‑end spend of Nammos and SantAnna. In practice that means that virtually every element of your day here, from sunbeds to cocktails, will carry a premium. Understanding those line items is the key to avoiding bill shock when you finally ask for the check.

How Much Do Sunbeds and Reservations Actually Cost?

If you are planning a full day at Alemagou in July or August, your biggest fixed cost will almost certainly be your sunbeds. Recent guides to Mykonos beach clubs suggest that Alemagou’s loungers typically fall in the upper mid‑range, with quoted prices running from around 40 euros for less central spots at shoulder times up to roughly 160 euros for premium front‑row setups in peak season. A 2026 beach‑club price table that groups Alemagou in the high bracket describes sunbed pairs starting around this level and rising sharply according to row and date.

More detailed mid‑premium comparisons indicate that realistic figures for Alemagou this summer are in the region of 80 to 130 euros for a pair of beds, often tied to a minimum spend of roughly 70 to 100 euros per person. Another analysis of Mykonos beach‑club costs in 2026 lists Alemagou in the same tier as Scorpios and Principote, with typical per‑person lunch and lounger spending of 120 to 200 euros once drinks are included. In practice, couples report that securing a good pair of beds for a midsummer Saturday and staying through sunset can easily lead to a total bill of 300 to 400 euros or more.

These numbers are not published as a fixed rate card and can vary day to day. Prices creep higher for front‑row loungers closest to the water, weekends, August dates, and days when the club is hosting a major DJ or event. For example, if an international act is playing on a Sunday in late July, it is not unusual for minimum spends on certain zones to jump significantly compared to a standard weekday. If you are booking through a concierge service, they will often quote you a bundled figure for “beds plus minimum spend,” which might be 400 to 500 euros for two people for a prime date that includes the beds, a portion of food and drink, and access to the party.

Food and Drink: What You Will Pay if You Stay All Day

The kitchen at Alemagou is one of its strongest selling points, and that has budget consequences. The menu follows an Aegean‑fusion approach, with lots of fresh seafood, bright salads and shared plates. Whole grilled fish, lobster, spaghetti vongole and grilled calamari are typical mains that appear on recent descriptions of the restaurant. Diners and review aggregators consistently rate the food highly and mention that a full dinner here will usually start around 50 euros per person and climb from there, excluding drinks.

For a daytime visit, assume that a light lunch of shared salads, dips and perhaps one main dish split between two, plus water and a glass of house wine each, will land in the region of 40 to 60 euros per person. If you add individual mains such as a fresh fish fillet or seafood pasta, expect that to rise to somewhere between 60 and 90 euros per person, in line with broader estimates that put Alemagou’s typical lunch spend at 50 to 80 euros per head in 2026. Ordering whole fish by weight or premium shellfish will naturally push the total higher, sometimes into three‑figure territory for a table of two if you pair it with cocktails.

Beverages are where costs can escalate quietly. Throughout Mykonos’s major beach clubs this year, cocktails are commonly priced in the low‑ to mid‑20s in euros, and Alemagou fits that pattern. Budget around 18 to 24 euros for a signature cocktail, 9 to 12 euros for a glass of house wine, and upward of 60 to 80 euros for a standard bottle of good Greek or European wine. A couple ordering three or four cocktails each across the afternoon, plus a bottle of still or sparkling water for the table every hour or two, can easily add another 100 to 150 euros to the bill without realizing it.

Put together, a realistic food‑and‑drink spend for two people who arrive for lunch, take it relatively easy in the afternoon and then share a bottle of wine and a couple of cocktails during sunset might sit in the 200 to 260 euro range. If you order premium seafood, multiple bottles, or slide into a more party‑oriented mood with rounds of shots and extra cocktails, it becomes very easy for the food and drink component alone to cross 350 euros for two by the time you leave.

Sample Budgets for Different Types of Visitors

To understand the real cost of a day at Alemagou, it helps to look at concrete scenarios. Imagine a couple visiting in late June on a weekday, aiming for a relaxed but indulgent day without going overboard. They reserve a mid‑row pair of loungers for 100 euros, share a light lunch of salads and a seafood main plus two glasses of wine each for around 120 euros, and then order four cocktails between them over the course of the afternoon for another 80 to 90 euros. Add bottled water and service, and their total comes to roughly 320 to 350 euros for the day.

Now take a group of four friends visiting on a Sunday in late July, when a well‑known DJ is performing at sunset. They book two premium pairs of front‑row loungers quoted at 300 euros total, with a minimum spend of 100 euros per person. During the afternoon they order a full family‑style lunch, including starters, two or three seafood mains and sides, running to perhaps 260 to 320 euros. As the music heats up they add several rounds of cocktails and a couple of bottles of wine, pushing their running total easily past 600 euros. By the time the party winds down, the group’s total spend may sit between 800 and 1,000 euros, which actually aligns closely with published estimates for mid‑premium clubs where groups often spend 200 to 250 euros per person on a combined lounger and party day.

On the other hand, a price‑conscious traveler staying nearby might opt to experience only the restaurant or bar. They could arrive late afternoon for a single course and a glass of wine, spending 40 to 60 euros, or come just before sunset, skip loungers entirely and have a couple of drinks at the bar area for perhaps 30 to 50 euros per person. This approach still lets you soak up the atmosphere and music without committing to a full minimum‑spend beach day, and it is increasingly common among visitors who want to sample multiple big‑name clubs in one island trip without exhausting their budget.

Hidden and Often Overlooked Costs

Beyond the obvious line items of beds, food and cocktails, there are subtler costs that can make Alemagou more expensive than it first appears. The first is transport. Ftelia Beach is not directly on the main bus routes most visitors use to reach popular southern beaches like Paradise or Platis Gialos. If you are staying in Mykonos Town or on the south coast, you will probably rely on taxis, hotel transfers or private drivers. Typical taxi prices around the island in high season can reach 25 to 40 euros each way for trips from town to more remote beaches, especially at peak times, and private drivers or pre‑arranged transfers for small groups can cost more, though splitting that between four people softens the blow.

Another potential extra is the boutique. Alemagou runs a beach shop with breezy resort wear, accessories and swimwear that appeal strongly to the same fashion‑forward crowd that loves the venue. While prices vary, these are not souvenir‑stand numbers. A single designer kaftan or cotton dress can cost as much as a full lunch for two. If you easily succumb to beautiful things, it is wise to assume at least a notional spend here when you plan your day.

Service charges and tipping also add up. Many Greek restaurants and bars include a modest service component in their pricing or add a discretionary service line on the bill, but in practice on Mykonos it is standard to leave something extra in cash or on card, especially at high‑end beach clubs. For a full day at Alemagou where your bill might run to 300 or 500 euros, leaving 10 percent is common, and particularly attentive staff may be tipped even more. That transforms a 400 euro check into 440 euros, or a 700 euro group tab into 770 euros.

Finally, dynamic pricing during major events can introduce costs you cannot see on the standard menu. On high‑demand days, some clubs adjust minimum spends on specific lounge zones or raise drink prices slightly during peak hours. While Alemagou’s philosophy is more relaxed than some of its competitors, it is still operating in the same competitive, dynamic Mykonos market. If your visit coincides with a big headlining DJ or a near‑capacity August weekend, be prepared for quotes that sit above the mid‑range figures often cited in generic beach‑club guides.

How Alemagou Compares to Other Mykonos Beach Clubs

Understanding whether Alemagou is “worth it” means comparing its costs and experience with those of other headline beach clubs on Mykonos. At the very top of the price scale are places like Nammos on Psarou and SantAnna on Paraga, where recent guides report front‑row sunbeds costing several hundred euros and realistic per‑couple spends for a full food‑and‑drink day regularly hitting 600 euros or more. These are the venues associated with superyachts anchored just offshore, magnums of champagne carried through the crowd and social‑media friendly extravagance.

Scorpios and Principote occupy a mid‑premium tier in most current comparisons. At Scorpios, a front‑area daybed pair can be in the 120 to 200 euro range, paired with a minimum spend per person that often starts around 150 euros in peak summer. Typical per‑couple bills of 350 to 500 euros are widely reported for a combined afternoon and sunset ritual. Principote’s prices for sunbeds and lunch generally sit a little lower but still require most visitors to budget a few hundred euros for a full day.

In those same overviews, Alemagou appears just slightly less aggressive in its pricing than Scorpios and Principote, while offering food and music of comparable quality. Analysts often describe it as “understated, fashion‑crowd cool,” with lounger and lunch combos that commonly land around 80 to 150 euros per person for a typical day. Put simply, if Nammos is a splurge that you might reserve for a once‑in‑a‑lifetime blowout, Alemagou is a place where many travelers feel comfortable spending big but not astronomical amounts, trading peak‑flash status for a more relaxed vibe and open, wind‑brushed setting.

If you step down yet another notch in price, there are still plenty of beach bars and clubs on Mykonos that offer music, cocktails and loungers at lower rates, especially on beaches like Ornos, Platis Gialos or Super Paradise. At some of these, a pair of beds might cost 60 to 90 euros with no or low minimum spend, and lunch mains can be a little cheaper. For travelers primarily focused on budget, those spots may offer better value. The key distinction is that Alemagou is not an economy option; it sits within the cluster of aspirational, design‑focused venues that define modern Mykonos beach culture while stopping short of the very top of the price pyramid.

Strategies to Experience Alemagou Without Overspending

You do not have to skip Alemagou just because top‑line numbers can be eye‑watering. With a few strategic choices, it is possible to enjoy the setting, food and music while keeping spending under control. The simplest option is to avoid committing to a full sunbed day. Instead of reserving loungers, arrive mid‑afternoon and request a table in the restaurant or bar area for an early dinner, then linger through sunset with one or two drinks. If you keep food choices moderate and limit alcohol, this strategy can keep costs around 60 to 80 euros per person while still delivering the signature Alemagou atmosphere.

If beach time is a priority, consider sharing sunbeds and rotating who uses them, particularly in smaller groups where not everyone is equally obsessed with lying in the sun. Policies vary, and some clubs are strict about one person per bed, but if you clarify expectations when booking, it might be possible for three friends to share two loungers and reduce the overall bed cost. Alternatively, visit earlier in the season in late May or early June, or later in September, when demand is lower and prices for beds and minimum spends can soften noticeably compared with peak July and August weekends.

Ordering choices matter too. Instead of everyone at the table requesting individual mains and multiple cocktails, focus on shared plates and a bottle of wine, which almost always works out cheaper per person than cocktails ordered individually. Split a large grilled fish or a pasta dish among several people, add salads and vegetable sides, and you can enjoy a high‑quality meal without each person needing an expensive main. Keep an eye on premium items like oysters, caviar or lobster by the kilo, which can add surprising amounts to the bill, especially when you are trying to meet a minimum spend target and are tempted to “round up” with something extravagant.

Finally, decide in advance whether you are going primarily for a beach day or for a party. Trying to do both fully in a single visit, from morning sunbeds to late‑night dancing, often leads to the highest bills because you are effectively paying twice for food and drink. Many repeat visitors now treat Alemagou as either a daytime lunch‑and‑loungers outing or an evening party venue, rarely both in the same day unless they have planned and budgeted for a big splurge.

The Takeaway

Spending a day at Alemagou in Mykonos in 2026 is a premium experience, and the prices reflect that. For most visitors, a realistic total for a full day of sunbeds, lunch and drinks will fall somewhere between 150 and 250 euros per person, with couples often seeing bills in the 300 to 450 euro range by the time service and transport are factored in. Groups attending special DJ events or leaning into a party atmosphere can spend considerably more, sometimes rivaling the totals seen at the island’s most famous clubs.

What you get for that investment is a particular Mykonos mood: wild northern light, waves turning white under the Meltemi, a muted palette of stone and wood, and music that builds slowly into a communal sunset ritual. Many travelers consider it money well spent, especially compared with more ostentatious venues where the focus is squarely on status signaling. Others will rightly decide that their budget is better stretched across simpler beach days and nights in town.

If you go in understanding the real costs, making a reservation that matches your priorities and setting a rough personal spending limit, Alemagou can be a highlight rather than a financial shock. The key is to treat it with the same intentionality you would bring to booking a special‑occasion restaurant: choose your date, decide in advance what kind of day you want, and then relax into the experience, knowing that you are spending consciously rather than drifting into an accidental four‑figure tab.

FAQ

Q1. How much does a pair of sunbeds at Alemagou usually cost in 2026?
A typical pair of loungers at Alemagou in summer 2026 runs roughly from 80 to 130 euros, with higher prices for front‑row spots and peak‑season weekends where quotes can approach or exceed 150 euros for the best locations.

Q2. Is there a minimum spend for sunbeds at Alemagou?
Yes, on most busy summer days you should expect a minimum spend attached to your beds, commonly around 70 to 100 euros per person, which you meet through food and drink orders during the day.

Q3. What is a realistic total budget per person for a full day at Alemagou?
For a standard high‑season day including loungers, lunch and a few drinks, a realistic estimate is 150 to 250 euros per person. Very light spenders can come in under that, while party‑focused visitors may spend substantially more.

Q4. Can I visit Alemagou just for drinks without booking sunbeds?
Yes. Many visitors come only for late‑afternoon drinks and sunset. You can request a table in the bar or restaurant area and order a couple of cocktails or a bottle of wine without reserving loungers, which can keep your costs in the 30 to 80 euro per person range.

Q5. How much should I expect to pay for lunch at Alemagou?
A light shared lunch with salads and one main between two people might cost around 40 to 60 euros per person, while a fuller meal with individual mains and drinks typically lands closer to 60 to 90 euros per person, depending on what you order.

Q6. Are drinks at Alemagou more expensive than in Mykonos Town?
Generally yes. Signature cocktails at Alemagou tend to be priced in the high‑teens to mid‑20s in euros, which is a premium over many bars in Mykonos Town, though broadly consistent with pricing at other major beach clubs.

Q7. Do I need to book Alemagou in advance?
For high‑season dates from late June through August, advance booking is strongly recommended, especially for front‑row loungers or popular sunset party days. Restaurant tables can sometimes be available for walk‑ins, but relying on that in peak season is risky.

Q8. How much should I budget for transport to and from Ftelia Beach?
If you are staying in or near Mykonos Town, a taxi to Ftelia in high season can easily cost 25 to 40 euros each way. Pre‑arranged private transfers for small groups may cost more in total but can work out cheaper per person when shared.

Q9. Is Alemagou cheaper than Nammos or Scorpios?
In broad terms, Alemagou tends to be slightly less expensive than Nammos and comparable or marginally softer than Scorpios and Principote, but it is still very much a high‑end venue where a full day will cost several hundred euros for two people.

Q10. What is the best way to keep costs down while still enjoying Alemagou?
The most effective strategies are to skip or share loungers, visit in shoulder season or on weekdays, focus on shared dishes and wine instead of multiple individual cocktails, and treat Alemagou as either a beach‑day venue or a sunset bar rather than trying to do both fully in one visit.