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Vietnam is moving to scale up its medical tourism industry, with new national plans indicating an ambition to attract about 750,000 international medical visitors and generate roughly 2.5 billion US dollars in annual spending by 2030, positioning the country as a trusted regional healthcare hub.
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Ambitious Targets in Emerging Medical Tourism Market
Publicly available data on Vietnam’s draft medical tourism strategy and related health sector plans show that the country is seeking to convert existing strengths in hospitals, specialist care and competitive pricing into a much larger international business by 2030. Background figures cited in sector analyses suggest that Vietnam currently receives an estimated few hundred thousand foreign patients each year for procedures such as dentistry, cosmetic surgery and health check-ups, with revenue measured in the low billions of US dollars. New planning documents indicate that the government aims to more than double this flow to around 750,000 international medical visitors and lift medical tourism income to roughly 2.5 billion US dollars by the end of the decade.
The target is being discussed in the context of wider tourism and health strategies to 2030, which position medical services as one of several “new types” of tourism Vietnam wants to promote, alongside sports, agro and educational tourism. Recent coverage of Vietnam’s tourism marketing plans indicates that authorities view healthcare-based travel as a way to raise visitor spending, diversify products beyond traditional beach and cultural trips, and keep more high-value treatment within the country’s borders.
Analysts note that these goals align with broader economic planning that seeks to increase the contribution of services to gross domestic product and reinforce Vietnam’s status as a middle-income country with higher value-added exports, including in healthcare and wellness. In practice, the 2030 medical tourism targets would require a steady increase in foreign patient arrivals each year, along with a marked rise in average per-visitor spending on treatments, diagnostics and associated travel services.
Leveraging Hospital Upgrades and Cost Advantages
Vietnam’s push into medical tourism is partly built on a decade of sustained investment in hospitals, clinics and advanced treatment technologies. Information from the Ministry of Health’s public portal highlights improvements in tertiary hospitals in Hanoi and Ho Chi Minh City, as well as the development of specialized facilities in Da Nang, Quang Ninh and Khanh Hoa, all of which are already established tourism destinations. These centers are increasingly equipped for complex surgery, oncology care, organ transplants and high-end diagnostics that are in demand among regional medical travelers.
Comparative industry reports indicate that treatment costs in Vietnam remain significantly below those in many developed markets and in some neighboring medical tourism hubs. Dental care, cosmetic procedures and fertility treatment in major Vietnamese cities are frequently cited as being available at a fraction of prices in North America, Europe or even parts of Northeast Asia, while still benefiting from internationally trained doctors and updated equipment. This price-quality combination is viewed as a key driver of the projected expansion to 750,000 foreign medical visitors.
Another factor is the growing role of private hospitals and international-standard clinics. Several large healthcare groups, especially in Ho Chi Minh City, have invested in Joint Commission International certification, multilingual services and dedicated international patient departments. Public information shows that these facilities are actively marketing to overseas Vietnamese communities, regional neighbors and long-stay foreign residents, and are expected to be at the core of efforts to capture higher-spending medical tourists by 2030.
Integrated Hospital–Hotel Models in Tourism Hubs
Draft planning documents and reports on health sector development detail proposals to roll out integrated models that combine hospitals, hotels, resorts and travel services in key tourism provinces. Information published by the Ministry of Health describes a vision in which at least five major localities, including Hanoi, Ho Chi Minh City, Da Nang, Quang Ninh and Khanh Hoa, operate medical tourism clusters where patients can undergo procedures and then recover in nearby resort-style accommodations.
These integrated complexes are expected to offer bundled packages that may include airport transfers, translation support, medical examinations, surgery or treatment, and post-care rehabilitation in resort settings. Observers note that this model mirrors approaches seen in more mature medical tourism markets, and could help Vietnam lengthen visitor stays and increase per-capita spending as it works toward the 2.5 billion US dollar revenue target.
Tourism sector plans to 2030, as reported in national and provincial media, also call for closer coordination between tour operators, airlines and healthcare providers. The aim is to position medical services as a primary trip purpose rather than a secondary add-on for foreign visitors already in the country. If fully implemented, such coordination could see dedicated medical tourism itineraries promoted in key source markets in Asia-Pacific, Europe and North America.
Competing in a Crowded Regional Marketplace
Vietnam’s expansion goals in medical tourism come as regional competitors in Southeast and East Asia continue to invest heavily in their own healthcare-based travel sectors. Countries such as Thailand, Singapore, Malaysia and South Korea have long promoted international patient services, backed by strong brands and extensive English-language support. Analysts point out that Vietnam will need to differentiate on cost, niche specialties and combined holiday-treatment offerings if it is to reach the projected 750,000 foreign patients by 2030.
Industry assessments highlight dentistry, cosmetic and reconstructive surgery, ophthalmology, fertility treatment and traditional medicine as segments where Vietnam already demonstrates comparative strengths. Coastal locations such as Nha Trang, Da Nang and Phu Quoc are also seen as suitable for wellness, spa and rehabilitation products that can be paired with medical services. Combined with easier visa policies for priority markets and the continued growth of direct international flights, these factors could help Vietnam gain share in a competitive regional market.
At the same time, publicly available commentary underscores ongoing challenges. Language skills, international accreditation, transparent pricing and robust aftercare are frequently cited as areas that require further improvement if Vietnam is to match established medical tourism leaders. The need to ensure consistent quality standards outside flagship urban hospitals, especially in smaller private clinics, is also emphasized in sector analyses.
Investment, Regulation and Patient Protection
Vietnam’s broader health strategy to 2030 places emphasis on upgrading facilities, expanding the healthcare workforce and encouraging public-private partnerships. Documents outlining the national health strategy and related pharmaceutical development plans stress goals such as increasing domestic production of medicines and medical devices, strengthening hospital management, and adopting higher international standards in clinical practice. These measures are expected to provide the clinical backbone for a scaled-up medical tourism industry.
Observers note that effective regulation and patient protection will be central to sustaining growth and reaching the projected 2.5 billion US dollars in medical tourism spending. Issues such as malpractice liability, dispute resolution, data protection and the regulation of brokers and intermediaries are gaining attention in policy discussions and industry forums. Clear frameworks in these areas are viewed as critical to building trust among foreign patients and international insurers.
In parallel, tourism development papers point to the importance of sustainable and inclusive growth, including managing environmental impacts, supporting local employment and ensuring that the expansion of medical tourism does not reduce access to care for domestic patients. Balancing the needs of international visitors with those of the local population is seen as a key test of Vietnam’s approach as it works to position itself as a regional medical tourism hub by 2030.