Elgin and Sheraton Blackpool Reveal Fresh Look for 2026

Two of Blackpool’s best-known seafront properties, the Elgin Hotel and Hotel Sheraton on Queens Promenade, are highlighting a fresh wave of refurbishments designed to modernise facilities, elevate comfort and reinforce the resort’s appeal with value-conscious UK holidaymakers.

North Shore Staples Invest in a New Chapter

The Elgin Hotel and Hotel Sheraton occupy neighbouring positions on Blackpool’s North Shore, a quieter stretch of the promenade that has become a base for coach holidays, themed breaks and repeat visitors. Publicly available information shows that both properties, long run by the Seddon family, have been undergoing a phased programme of upgrades in recent years intended to refresh their offer while retaining a traditional seaside feel.

Recent coverage of the pair highlights a renewed focus on guest experience, with attention to comfort, accessibility and year-round appeal. The latest refurbishment push is presented as part of a broader strategy to keep Blackpool competitive with newer coastal destinations and urban short-break cities, while still leaning into the town’s reputation for live entertainment and value-led packages.

The investment in North Shore hotels comes as Blackpool continues to position itself as a year-round destination, helped by transport improvements and an expanding calendar of events. By enhancing core accommodation stock along the seafront, the Elgin and Sheraton refurbishments signal confidence in continued domestic demand for traditional British seaside stays.

Revamped Dining and Social Spaces at the Elgin

Among the most visible changes at the Elgin Hotel is a comprehensive revamp of its restaurant. A recent leisure brochure for 2024 and 2025 describes a full refurbishment of the dining space, reimagined as a brighter, more contemporary setting while still supporting the hotel’s popular inclusive break packages. Reports indicate that the redesign aims to offer a more “high-end” ambience for breakfast and evening meals, an important selling point for coach and group bookings.

The updated restaurant layout is understood to improve circulation and seating flexibility, making it easier to cater for entertainment nights, themed events and larger parties. This aligns with a wider trend among Blackpool hotels of maximising multifunctional space, allowing restaurants to shift from family dining to show-style evenings without major reconfiguration.

Beyond the dining room, Elgin marketing materials emphasise refreshed public areas tied to its busy schedule of leisure breaks, from Illuminations trips to festive packages. The refurbishments support a model where food, entertainment and accommodation are tightly bundled, with the quality of shared spaces playing a significant role in perceived value.

Sheraton Highlights Rooms, Leisure Facilities and Events

Next door at Hotel Sheraton, the refurbishment story has been unfolding over several years. Earlier project updates from architecture and construction firms working with the property outline a staged renewal of bedrooms, food and beverage spaces and leisure facilities, including a swimming pool upgrade. These works have been framed as part of a long-term plan to reposition the hotel at a stronger three-star and above level within Blackpool’s competitive market.

Function and events literature for 2024 indicates that refreshed banqueting and lounge areas are now central to the Sheraton offer. The hotel promotes a programme of seasonal events, celebration packages and group stays, supported by updated décor and improved technical infrastructure for functions. The refurbished interiors are designed to appeal to both traditional holiday guests and local residents seeking venues for weddings and special occasions.

The focus on leisure facilities, including the modernised pool area, responds to rising expectations from domestic travellers accustomed to spa-style amenities in newer regional hotels. By underlining these features in current brochures, Sheraton is positioning itself as a North Shore base where guests can combine promenade walks and tram access with on-site relaxation and evening entertainment.

Targeting Coach Groups and Short-Break Holidaymakers

Both the Elgin and Sheraton have long catered to the coach and group market, and the latest refurbishments appear calibrated to strengthen that niche. Elgin’s 2024 and 2025 programme continues to feature inclusive midweek breaks, themed weekends and theatre trips, supported by upgraded restaurant and lounge environments that can accommodate group dining and live shows efficiently.

At the Sheraton, updated function spaces and leisure facilities serve a dual purpose, providing flexible capacity for private events while also enhancing the experience for package holiday guests. Publicly available promotional material points to ongoing efforts to bundle accommodation with in-house entertainment, reinforcing Blackpool’s reputation for value-oriented, sociable seaside breaks.

This focus aligns with wider patterns in UK domestic tourism, where multi-night packages and all-in breaks remain popular among older travellers and extended families. By upgrading interiors and facilities rather than radically rebranding, both hotels are aiming to reassure regular visitors while attracting new guests who expect modern standards of comfort.

Supporting Blackpool’s Wider Tourism Revival

The refurbishment activity at the Elgin and Sheraton is part of a broader refresh across Blackpool’s hospitality sector, which has seen a mix of new-build projects and upgrades to long-established seafront hotels. Local business reports and tourism guides highlight increasing private investment alongside public funding for transport and public realm improvements, contributing to a more diversified visitor offer.

For the town’s North Shore, the renewed focus on quality at two prominent promenade properties is significant. Visible upgrades to restaurants, lounges, bedrooms and leisure facilities add to the perception of a cleaner, more contemporary seafront, complementing ongoing efforts to showcase Blackpool as a destination for families, couples and groups outside the traditional peak summer weeks.

As the 2026 season approaches, the Elgin and Sheraton refurbishments underline how established, family-run hotels are adapting to changing expectations without abandoning the classic elements that make a Blackpool holiday distinct. Updated interiors, enhanced dining spaces and improved leisure amenities are being used to reinforce a familiar formula, with the goal of keeping guests returning to the North Shore for years to come.