More news on this day
United Airlines is expanding its trans-Pacific network for the coming winter season, unveiling new nonstop flights from San Francisco to Sapporo and from Chicago O’Hare to Tokyo-Narita as demand for travel to Japan continues to grow.
Get the latest news straight to your inbox!

First Nonstop U.S. Service to Sapporo
United plans to introduce what published reports describe as the first nonstop flights between the continental United States and Sapporo, the gateway to Japan’s northern island of Hokkaido. The seasonal service will operate between San Francisco International Airport and Sapporo’s New Chitose Airport, timed for the peak winter travel period when the region’s ski resorts and snow festivals draw international visitors.
According to publicly available schedule details, the San Francisco to Sapporo route is slated to begin in mid December 2026 and run through March, with three flights per week. The westbound journey is expected to take just under eleven hours, with the return to California scheduled at a little over nine hours, offering a direct option that removes the need for connections in Tokyo or other Asian hubs.
Industry coverage indicates that United will deploy widebody aircraft equipped with premium cabins on the route, targeting both leisure travelers heading to Hokkaido’s ski slopes and upscale tourists seeking winter culinary experiences. The airline is positioning Sapporo as a complement to its existing Japanese gateways, rather than a replacement for Tokyo or Osaka capacity.
The move underscores how Hokkaido’s profile has risen among North American travelers in recent years. Travel media and tour operators highlight the region’s reliable powder snow, onsen hot springs and distinctive food culture as key draws that justify a nonstop link from the U.S. West Coast.
New Chicago to Tokyo-Narita Link
Alongside the Sapporo launch, United will add a new daily service between Chicago O’Hare International Airport and Tokyo-Narita. The flight is scheduled to start this winter, further consolidating Chicago’s role as a central hub for the carrier’s Asia-Pacific operations.
According to published coverage based on the airline’s announcement, the Chicago to Narita route will complement United’s existing Chicago to Tokyo-Haneda service, rather than replacing it. By serving both airports in the Tokyo area, the airline is expected to offer travelers more schedule choices and connectivity options, particularly for itineraries beyond Japan.
Reports indicate that the new flight will be timed to support same-day connections from multiple U.S. cities into Chicago, and onward links at Narita to additional Asian destinations. The schedule design reflects the importance of Tokyo as both an origin and a transfer point for corporate and leisure travelers across the region.
Chicago’s large base of business travelers, combined with a sizable Japanese and Asian community in the broader Midwest, is viewed in industry analysis as a key factor behind the decision to restore and expand Narita flying from the hub.
Expanded Connectivity Across Asia-Pacific
Network summaries circulating in the aviation press highlight that the Chicago to Tokyo-Narita service will provide one-stop access from the U.S. Midwest to more than twenty destinations across Asia-Pacific via Narita. These include points in Southeast Asia, Australia and other parts of Japan, using a combination of United’s own flights and those operated by joint venture partner All Nippon Airways.
Publicly available information shows that Narita remains a major connecting hub for itineraries to cities that currently lack nonstop service from the United States. By reintroducing and expanding capacity at Narita, United is effectively rebuilding a web of connecting opportunities that had been reduced in recent years as focus shifted toward Tokyo-Haneda.
The Sapporo route, while largely point to point, also broadens United’s footprint in Japan and offers U.S. travelers more flexibility in planning open jaw itineraries. Travelers could, for example, arrive in Sapporo for a ski-focused trip in Hokkaido and return from Tokyo or Osaka, or combine winter sports with city stays and regional side trips.
Analysts note that the combined effect of the new flights is to deepen United’s reliance on Japan as a central pillar of its Asia-Pacific strategy, using both Tokyo airports and now Sapporo as gateways for a wide mix of markets.
Strengthening a Leading U.S.–Japan Network
According to data cited in recent coverage of the announcement, United carried more than 1.8 million passengers between the United States and Japan in 2025, more than all other U.S. carriers in the market combined. With the addition of Sapporo and the new Chicago to Narita link, the airline plans to operate up to 13 daily flights between the continental U.S. and Japan during the peak winter period.
The expanded schedule will see United serve four Japanese airports from the continental United States this winter: Sapporo, Tokyo-Narita, Tokyo-Haneda and Osaka. Industry observers point out that, together with existing routes from Guam and other Pacific outposts, this positions the airline as one of the most prominent foreign carriers in Japan.
Reports indicate that the Sapporo launch also marks a return of sorts for the carrier, which previously served the city from other points in its network but had not offered direct service from the mainland U.S. in recent years. Bringing Sapporo back into the system in this way is being interpreted as a sign of confidence in long term demand for Japan’s regional destinations.
The carrier’s winter schedule expansion comes as Japanese inbound and outbound travel has recovered strongly, supported by a weaker yen relative to the U.S. dollar and an ongoing surge in interest in Japanese culture, food and outdoor experiences among North American travelers.
Opportunities for U.S. Leisure and Business Travelers
Travel industry analysts suggest that U.S. leisure travelers stand to benefit from the new routes through shorter journey times and more competitive fares, especially for winter trips to Hokkaido. The San Francisco to Sapporo nonstop removes domestic connections within Japan for many itineraries, which can simplify travel logistics for families and ski groups carrying equipment.
For business travelers, the Chicago to Tokyo-Narita flight offers added schedule flexibility on one of the most important trans-Pacific corridors. Additional frequencies typically create more options for last minute bookings, corporate contract negotiations and mileage redemption, an important factor in the highly competitive premium travel segment.
Destination marketing organizations in Hokkaido and the Tokyo region are expected to use the new capacity to promote tailored itineraries that align with the winter timetable, including multi day ski packages, urban cultural stays and culinary tours. Travel advisors in the U.S. are already highlighting the Sapporo route as a way to experience a different side of Japan beyond the most visited cities.
With both routes scheduled to debut ahead of the peak winter season, the coming months will provide an early test of how strongly U.S. travelers respond to new nonstop options into Japan’s snow country and a rebalanced dual airport strategy in Tokyo.